Using Azjen�s Theory of Planned Behavior (TPB) and social learning theory, we explore the effect of\r\nperceived desirability, social support and behavioral control on the entrepreneurial intentions of Saudi\r\nuniversity youth and the gender differences in these effects. To test our hypotheses, we use data from a\r\nunique survey of the entrepreneurial attitudes of students at King Saud University, the oldest and\r\nlargest university in Saudi Arabia, conducted in the spring of 2010 (n = 950). In line with prior empirical\r\nresearch, we find that both the perceived desirability and the perceived feasibility of the entrepreneurial\r\nbehaviors are positively associated with entrepreneurial intentions, while perceived social support has\r\nno significant effect. In addition, perceived desirability has a stronger effect for men, while perceived\r\nsocial support and behavioral control have a stronger effect for women. Theoretical and public policy\r\nimplications are discussed.
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